Who are Blossom?
Sarah Vilenskiy was tired of struggling with chronic dry and irritated skin. After trying dozens of products that either made things worse or didn't last, she decided to create something better, something with ingredients she could trust… and so Blossom was born. Their mission is to provide clean, natural products products that empower people to celebrate their natural beauty and feel confident in their own skin.
Blossom offers a range of skin products for face, body and scalp, all designed to help people with a simple approach to irritable skin. Known for their commitment to quality and sustainability, Blossom has become a trusted name in the Skincare market, helping thousands of customers feel comfortable in their own skin.
Those customers that you can't reach
Like most DTC brands Blossom have Klaviyo flows and email campaigns that look to convert Abandoned Carts, Winback Lapsed customers and nurture their VIPS…. and like all DTC brands most of those emails get lost on the way; ending up in Spam or Promotions.
Blossom saw how Paper Run had helped brands like AKT and Le-Mieux in getting their message to these 'Unreachable' customers. They reached out to Paper Run to see if this personal touch might work for Blossom, too.
Finding the right formula
With Paper Run's seamless Klaviyo integration, Blossom started programmatically sending out mailers to customers who couldn't be reached via email at the most critical times (e.g when they had Lapsed.. not recovered Abandoned carts etc..).
With these beautifully designs and personalized postcards, Blossom could ensure that their customers got the message that had been missed over email.
Gentle yet potent
Paper Run's automated Direct Mail is now one of Blossom's highest ROAS marketing channel. Due to automation, the channel is low maintenance, and predictably, offering a consistent 7.5% conversion rate.
By delivering physical mail to customers who they couldn't reach with digital channels, Blossom are able to achieve 8.8X ROAS (Return on Advertising Spend). A highly profitable channel that doesn't need resource allocation. All stats and performance are tracked within the Paper Run dashboard.
This personalized approach not only brought customers back into the spotlight but also strengthened loyalty, with many customers purchasing subscriptions and becoming repeat purchasers.
Sarah Vilenskiy
Founder & CEO, Blossom Essentials
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