Who is Doctor Aromas?
Founded in 2007 by Marcelo Zelicovich, Doctor Aromas revolutionized the way people scent their homes by utilizing HVAC systems to disperse fragrances evenly throughout spaces. Over the years, Doctor Aromas has expanded its product line while maintaining the same mission, offering a range of diffusers and room sprays alongside their flagship A/C Scenting Systems.
With a focus on enhancing well-being through the often-overlooked sense of smell, Doctor Aromas aims to transform environments into fragrant havens, fostering spaces where memories can flourish.
Email Open rates making no scents
Like many DTC brands, Doctor Aromas has automated email flows and sequences set up in Klaviyo to engage their community, win back canceled subscribers, and convert abandoned checkouts.
However, as we've seen with brands like Essence Vault, Latico Leathers, Ripple, and many others, most emails go unread—leaving Doctor Aromas with a reach problem.
After discovering Paper Run's Klaviyo integration, the Doctor Aromas team reached out to explore whether we could help identify and reach those individuals through physical mail.
Knocking on doors
Doctor Aromas partnered with 58 Clicks & Paper Run to launch automated direct mail flows designed to reach and convert customers who weren’t reachable with their emails. This initiative resulted in:
Automated Direct Mail Flows: Targeting customers who had canceled subscriptions, abandoned their checkouts, or were otherwise unreachable through digital channels.
Personalized Mailers for Every Customer: Reflecting Doctor Aromas' personal and customer-centric brand philosophy.
Unique Discount Codes: Preventing discount leakage and enabling these flows to remain "evergreen."
Smells like success
With this fully automated Direct Mail flow, Doctor Aromas has significantly improved its customer funnel, consistently winning back over 4% of customers who were otherwise unreachable.
The best part? Many of these previously unreachable customers have converted to subscriptions—ensuring they continue purchasing from Doctor Aromas every month. This has further boosted the already impressive profitability of the Direct Mail channel.
Marketing & E-commerce manager, Doctor Aromas
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