Who is ripple⁺?
Founders Sam and Lucie started ripple⁺ in their parents' garage in 2019. Their goal was to help friends and family discover a plant-based, non-addictive alternative to vapes. From day one, ripple⁺ has embraced offline initiatives as a way to build a loyal community—hosting "store takeovers," "offline events," and "zero nicotine parties" as key elements of the brand's identity.
Fast forward to today, and ripple⁺ is now an 18-strong team transforming the lives of hundreds of thousands of people, with products stocked in over 2,000 stores worldwide.
Lost in the cloud
ripple⁺ relies on Klaviyo flows to communicate with their customers and encourage them to "keep going" on their journey to f**k nicotine. Like every DTC brand, ripple⁺ recognized that a significant portion of their emails went unopened, leading to frustration with their inability to reach all customers through email and SMS alone.
After seeing how Paper Run had successfully helped brands like Snif, Rave, and AKT reach and convert customers who weren’t engaging with emails, ripple⁺ decided to get in touch to achieve the same results.
Small ripples make big waves
Using Paper Run's Klaviyo integration, ripple⁺ was able to set up automated flows that sent beautifully personalized postcards to customers they couldn’t otherwise reach.
Every day, Paper Run prints and delivers a little ripple⁺ goodness to customers—encouraging them to stay committed to their “f**k nicotine” journey.
ripple⁺ on cloud nine
ripple⁺'s direct mail automations have been delivering outstanding results:
Return on Ad Spend (ROAS): Achieving an impressive 4.2X ROAS, outperforming many other marketing channels.
Conversion Rate: A remarkable 5.4%, with many customers transitioning to monthly subscriptions.
ripple⁺'s automated direct mail flows are printed and delivered daily. Performance is tracked and monitored through Paper Run’s dashboard, which provides detailed insights on conversion rates, ROAS, and cohort analysis for each flow.
CEO, Co-founder
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