Who are Wavy?
Founded by brothers Eyal & Ariel Booker, the idea behind Wavy was simple. To help others like them, embrace their natural hair texture and own it with confidence & style.
Since launching in 2023, Wavy have exploded in popularity - taking the mens' grooming category by storm with the Everyday Curl Crème that is also offered as a Subscription hair product (through Paper Run's partner skio).
Getting unopened emails "straightened out"
The Wavy team drive a lot of their revenue through their automated Klaviyo flows (e.g email flows that aim to "Convert Abandoned Checkouts", "Win-back Cancelled subscribers and churned customers")… But they were getting frustrated that so many of their customers weren't opening these emails.
After seeing Paper Run's Klaviyo and Skio integration working hard for brands like Heights, Spacegoods and Green People, they decided to test Paper Run's automated Direct Mail platform
Eyal's type… on paper
Using Paper Run's Klaviyo and Skio integrations - the Wavy team set up automated flows, sending personalized postcards to convert customers those customers that they couldn't otherwise reach.
The Paper Run design team put together a collection of creative and exciting designs to suit the retro brand look & feel. This personal connection is what both Eyal and Ariel always look to build with their community.
Making Waves
Wavy’s addition of automated Direct Mail has been a huge success. Every day, Paper Run prints and delivers mail, winning back cancelled subscribers, churned customers and converting abandoned carts that would otherwise have been lost forever.
With 4.4X ROAS and 8.2% conversion rate, Direct Mail is now one of Wavy's highest performing paid channels. The best part? These flows are fully automated. They require no ongoing maintenance from the Wavy team, allowing them to focus on building their community and product lines.
Eyal Booker
Co-founder, Wavy
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