Who is Exalt?
Founded in 2019 by Charlie and Dan, EXALT's mission is to support people in balancing their demanding schedules with healthy eating habits. They worked with nutritionists and flavor experts to create a range of delicious, nutrient-rich meal supplements and cold-pressed juices.
Since its launch, EXALT has seen a surge in popularity, attracting customers to its "5:2 cleanse" and juice subscription plans.
Hard Pressed to reach their customers
To help their customers maintain a healthy routine, EXALT uses Klaviyo to send email & sms reminders when it’s time for another cleanse, offer words of encouragement to those at checkout, and provide tips on how to get the most value out of their products.
Like many DTC brands, EXALT became frustrated with their email open rates and started looking for a way to engage their non-openers. Helping people maintain a healthy lifestyle is challenging enough—but it’s even harder when you can’t reach them. They noticed how Paper Run had solved this problem for brands like Minor Figures, Mother Root, Spacegoods, and DELLI, so they reached out to see if it might work for them too.
A Fresh approach
EXALT integrated Paper Run to identify customers they couldn’t reach via email or SMS, including those who had:
Lapsed,
Cancelled a subscription, or
Abandoned their checkout.
They then set up automated flows to send beautifully designed, personalized physical mailers. By incorporating direct mail as a complementary channel to their existing email and SMS flows, EXALT was able to enhance their customer outreach strategy effectively.
Juicy Results
EXALT has achieved outstanding results by using Paper Run to automate direct mail flows for their unreachable customers. Paper Run allows EXALT to connect with these customers at precisely the right time. These automated direct mail flows are converting over 4.8% of recipients and delivering some of the best ROAS EXALT has seen across any channel.
Co-founder, EXALT
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