Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

Direct

Direct

Mail

Mail

FOR

FOR

Beauty

Beauty

Brands

Brands

Built for

and

60-day risk free trial

Hand delivering results for the worlds best

Beauty

beauty brands

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

Even the best email and SMS strategies miss customers. Paper Run extends your reach and gets their attention with physical mail.

Even the best email and SMS strategies miss customers. Paper Run extends your reach and gets their attention with physical mail.

you need a channel that Delivers

you need a channel that Delivers

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Upsell New Customers

"By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue."

Boost Loyalty and Retention

"Paper Runs ability to integrate to our existing tech stack has meant we can really take advantage of the Direct Mail channel.

Recover Abandoned Carts

“Paper Run have activated and optimized a new, profitable channel for our business. I’m delighted with the results.”

Winback Churned Customers

"Paper Runs deep integration with Klaviyo and sophisticated analytics have allowed our team to generate outstanding resultst."

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automated direct mail flows for

automated direct mail flows for

automated direct mail flows for

Beauty

Beauty

Brands

Brands

Built for

Built for

Built for

and

and

and

Upsell New Customers

"By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue."

Upsell New Customers

"By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue."

Boost Loyalty and Retention

"Paper Runs ability to integrate to our existing tech stack has meant we can really take advantage of the Direct Mail channel.

Boost Loyalty and Retention

"Paper Runs ability to integrate to our existing tech stack has meant we can really take advantage of the Direct Mail channel.

Recover Abandoned Carts

“Paper Run have activated and optimized a new, profitable channel for our business. I’m delighted with the results.”

Recover Abandoned Carts

“Paper Run have activated and optimized a new, profitable channel for our business. I’m delighted with the results.”

Winback Churned Customers

"Paper Runs deep integration with Klaviyo and sophisticated analytics have allowed our team to generate outstanding resultst."

Winback Churned Customers

"Paper Runs deep integration with Klaviyo and sophisticated analytics have allowed our team to generate outstanding resultst."

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

We make our fees fully refundable during your 60 day trial to give you time to make sure you're happy with Paper Run.

HEAR WHAT

HEAR WHAT

HEAR WHAT

Beauty

Beauty

Beauty

BRANDS HAVE TO SAY

BRANDS HAVE TO SAY

BRANDS HAVE TO SAY

Hear what Paper Run customers are saying.

  • Matt McNeill

    Co-Founder, KLORIS

    "Integrating Paper Run allowed us to achieve fantastic cut-through and is revolutionising our approach to tackling abandoned carts - with a fantastic ROI!"

    Gina Farran

    Co-Founder & CEO, Glaize

    "Paper Run's process was seemless, and their team made it easy to test and clearly measure the impact of our direct mail flows, delivering results we couldn’t achieve through digital channels alone."

    Sam Hodges

    Chief Growth Officer, UKLASH

    "Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

    George Graham

    Co-Founder and CEO, Wolf & Badger

    "Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

    Andy Coxon

    Co-founder, AKT

    "We've been blown away by the performance of Paper Run. Their team handles everything for us and are generating some of the best returns of any of our paid spend."

    Ella Bernie

    CRM Manager, 47 Skin

    "Paper Run is a CRM manager’s dream. The impact their Klaviyo integration has had on customer retention LTV is incredible."

    Matt Burgess

    E-commerce & Marketplace Manager, Green People

    "We've thoroughly enjoyed working with Paper Run. Their ability to integrate to our existing tech stack has meant we can really take advantage of the Direct Mail channel.

    Olly Hudson

    Chief Marketing Officer, The Essence Vault

    "Paper Run's team have handled everything for us and we're now seeing some of the best returns of any of our paid spend. Paper Run is the new 'must have' for DTC brands."

    Dinuk Dissanayake

    Co-Founder, Correxiko

    "Working with Paper Run allowed us to reconnect with our customers in a genuine and impactful way. The results were amazing, and showed us the power of going beyond the screen."

    Eyal Booker

    Co-founder, Wavy

    "I love everything about Paper Run. They handled the entire setup for us and are generating some of the best ROAS of any paid channel that we've tried at Wavy."

    Sarah Vilenskiy

    Founder & CEO, Blossom Essentials

    "We'd tried Direct Mail at Blossom previously and were not impressed with the results we had seen. We decided to give Paper Run a shot and have been blown away by the results."

    RC Williams

    Co-Founder, Rejuvia

    "Paper Run is an absolute no brainer for DTC brands. They've made Direct Mail easier to setup than sending an email and their obsession with incrementality makes them a growth marketer's dream."

    Janel Luu

    Founder & CEO, Le Mieux

    "I think Paper Run is one of the best decisions we’ve made as a brand. They made the decision a no-brainer, Paper Run knows how to win back clients we can’t. Amazing!!"

    Jill Ginsberg

    Vice President of Online, Tata Harper

    "By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue. The results speak for themselves."

    Laura Rudoe

    Founder

    "Working with Paper Run is fantastic. They helped us to set up a fully automated Direct Mail program which delivers strong performance consistently."

    Emily Powers

    Director of Customer and Retention, Snif

    "Paper Run's team have been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

    Hattie Gilpin

    Director of Operations, Wellbel

    "Paper Run's direct mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch."

    Michael Saba

    CEO and Founder, Alt Fragrances

    "Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

  • Jill Ginsberg

    Vice President of Online, Tata Harper

    "By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue. The results speak for themselves."

    Laura Rudoe

    Founder

    "Working with Paper Run is fantastic. They helped us to set up a fully automated Direct Mail program which delivers strong performance consistently."

    Emily Powers

    Director of Customer and Retention, Snif

    "Paper Run's team have been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

    Hattie Gilpin

    Director of Operations, Wellbel

    "Paper Run's direct mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch."

    Michael Saba

    CEO and Founder, Alt Fragrances

    "Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

    Gina Farran

    Co-Founder & CEO, Glaize

    "Paper Run's process was seemless, and their team made it easy to test and clearly measure the impact of our direct mail flows, delivering results we couldn’t achieve through digital channels alone."

    Sam Hodges

    Chief Growth Officer, UKLASH

    "Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

    George Graham

    Co-Founder and CEO, Wolf & Badger

    "Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

    Andy Coxon

    Co-founder, AKT

    "We've been blown away by the performance of Paper Run. Their team handles everything for us and are generating some of the best returns of any of our paid spend."

    Ella Bernie

    CRM Manager, 47 Skin

    "Paper Run is a CRM manager’s dream. The impact their Klaviyo integration has had on customer retention LTV is incredible."

    Matt Burgess

    E-commerce & Marketplace Manager, Green People

    "We've thoroughly enjoyed working with Paper Run. Their ability to integrate to our existing tech stack has meant we can really take advantage of the Direct Mail channel.

    Olly Hudson

    Chief Marketing Officer, The Essence Vault

    "Paper Run's team have handled everything for us and we're now seeing some of the best returns of any of our paid spend. Paper Run is the new 'must have' for DTC brands."

    Dinuk Dissanayake

    Co-Founder, Correxiko

    "Working with Paper Run allowed us to reconnect with our customers in a genuine and impactful way. The results were amazing, and showed us the power of going beyond the screen."

    Eyal Booker

    Co-founder, Wavy

    "I love everything about Paper Run. They handled the entire setup for us and are generating some of the best ROAS of any paid channel that we've tried at Wavy."

    Sarah Vilenskiy

    Founder & CEO, Blossom Essentials

    "We'd tried Direct Mail at Blossom previously and were not impressed with the results we had seen. We decided to give Paper Run a shot and have been blown away by the results."

    RC Williams

    Co-Founder, Rejuvia

    "Paper Run is an absolute no brainer for DTC brands. They've made Direct Mail easier to setup than sending an email and their obsession with incrementality makes them a growth marketer's dream."

    Janel Luu

    Founder & CEO, Le Mieux

    "I think Paper Run is one of the best decisions we’ve made as a brand. They made the decision a no-brainer, Paper Run knows how to win back clients we can’t. Amazing!!"

    Matt McNeill

    Co-Founder, KLORIS

    "Integrating Paper Run allowed us to achieve fantastic cut-through and is revolutionising our approach to tackling abandoned carts - with a fantastic ROI!"

Jill Ginsberg

Vice President of Online, Tata Harper

"By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue. The results speak for themselves."

Laura Rudoe

Founder

"Working with Paper Run is fantastic. They helped us to set up a fully automated Direct Mail program which delivers strong performance consistently."

Emily Powers

Director of Customer and Retention, Snif

"Paper Run's team have been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

Hattie Gilpin

Director of Operations, Wellbel

"Paper Run's direct mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch."

Michael Saba

CEO and Founder, Alt Fragrances

"Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

Gina Farran

Co-Founder & CEO, Glaize

"Paper Run's process was seemless, and their team made it easy to test and clearly measure the impact of our direct mail flows, delivering results we couldn’t achieve through digital channels alone."

Sam Hodges

Chief Growth Officer, UKLASH

"Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

George Graham

Co-Founder and CEO, Wolf & Badger

"Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

Andy Coxon

Co-founder, AKT

"We've been blown away by the performance of Paper Run. Their team handles everything for us and are generating some of the best returns of any of our paid spend."

Ella Bernie

CRM Manager, 47 Skin

"Paper Run is a CRM manager’s dream. The impact their Klaviyo integration has had on customer retention LTV is incredible."

Connect a CMS List to "CMS Items" in the right panel

Book

A PAPER RUN demo

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

May 2026
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Frequently Asked Questions

Got questions? Here some answers. Or book a call with the Paper Run team to learn how our Product & Service will work for your brand.

Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 
Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 

Copyright © 2026. All rights Reserved.

Copyright © 2026. All rights Reserved.