Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

6.1x

ROAS

6.8%

Conversion Rate

Direct

Direct

Mail

Mail

FOR

FOR

Food and Beverage

Food and Beverage

Brands

Brands

Built for

and

60-day risk free trial

6.1x

6.1x

ROAS

ROAS

6.8%

6.8%

Conversion Rate

Conversion Rate

Hand delivering results for the worlds best

Food and Beverage

brands

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

Even the best email and SMS strategies miss customers. Paper Run extends your reach and gets their attention with physical mail.

Even the best email and SMS strategies miss customers. Paper Run extends your reach and gets their attention with physical mail.

you need a channel that Delivers

you need a channel that Delivers

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Upsell New Customers

“The Paper Run team have blown away our expectations, it’s currently our highest ROAS channel!”

Recover Abandoned Carts

“Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

Boost Loyalty & Retention

“We had tried Direct Mail previously but ended up overspending and seeing poor performance. They’ve made Direct Mail scalable for a smaller brand like ours.”

Winback Churned Customers

"We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

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automated direct mail flows for

automated direct mail flows for

automated direct mail flows for

Food and Beverage

Food and Beverage

Brands

Brands

Built for

Built for

Built for

and

and

and

Upsell New Customers

“The Paper Run team have blown away our expectations, it’s currently our highest ROAS channel!”

Upsell New Customers

“The Paper Run team have blown away our expectations, it’s currently our highest ROAS channel!”

Recover Abandoned Carts

“Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

Recover Abandoned Carts

“Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

Boost Loyalty & Retention

“We had tried Direct Mail previously but ended up overspending and seeing poor performance. They’ve made Direct Mail scalable for a smaller brand like ours.”

Boost Loyalty & Retention

“We had tried Direct Mail previously but ended up overspending and seeing poor performance. They’ve made Direct Mail scalable for a smaller brand like ours.”

Winback Churned Customers

"We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

Winback Churned Customers

"We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

We make our fees fully refundable during your 60 day trial to give you time to make sure you're happy with Paper Run.

HEAR WHAT

HEAR WHAT

HEAR WHAT

Food and Beverage

Food and Beverage

Food and Beverage

BRANDS HAVE TO SAY

BRANDS HAVE TO SAY

BRANDS HAVE TO SAY

Hear what Paper Run customers are saying.

  • Austin Holdsworth

    Head of Growth Marketing, Gratsi

    "Yocto's segmentation and Paper Run's execution has proven an epic combo. This has unlocked a channel that is delivering massive incremental profits, all on auto-pilot."

    Marie-Lorraine

    Head of Marketing, Rococo Chocolates

    "We’re thrilled with how the Paper Run flows are bringing lapsed customers back to us, especially those who had gone quiet online.

    Drogo Montagu

    Chef & Founder

    “Paper Run is amazing. They took care of everything. Direct mail is now a high-performing and fully automated channel."

    Mendy Ganz

    Director of E-commerce, David’s Cookies

    "Paper Run’s team is an absolute joy to work with, they know what’s up in the space, and the results speak for themselves. We’re big fans."

    James Digva

    Co Founder

    "Paper Run is helping us rescue abandoned checkouts we used to write off. It was effortless to set up, and now it's winning back customers on autopilot."

    Alex Sowter

    Head of Growth, DELLI

    "Working with Paper Run allows us to reconnect with our customers in a fun and memorable way. It's great to see so many of them coming back to discover food creators they love."

    Caroline Hume

    Retention & CRM Manager, Fresh Fitness Food

    "We explored other direct mail options which required a lot of manual work and questionable attribution methods. We've been extremely happy with the support from the Paper Run team."

    Fadi Shuman

    Co-Founder, HUX

    "With Paper Run we achieved significant conversion rates, continuously refining our strategy for outstanding results, all while generating revenue effortlessly in the background."

    Jakub Borowiecki

    CRM Manager, Encha (SellerX)

    "PaperRun's exceptional responsiveness demonstrated the untapped potential of direct mail in our strategy."

    Michael Chernow

    Founder, Kreatures of Habit

    "We believed in the Paper Run team and made the bet, glad we did, I've been blown away with the success of these automated flows."

    Bethan Wallace Higson

    Founder & CEO, Mother Root

    "The results through Paper Run's Direct Mail flows have been fantastic. It shows that sometimes a physical, thoughtful touch can make all the difference."

    Sonny Drinkwater

    Co-Founder, WellEasy

    "Paper Run absolutely nailed it. Our direct mail flows were easy to set up, and allow us to reconnect with our customers in a personal and impactful way."

    David Webb

    Head of Brand & Marketing, Rave Coffee

    "The Paper Run team and their product made it a breeze to set up and automate these profitable direct mail flows. The results have been outstanding!"

    Sunna Van Kampen

    Founder & CEO, Tonic

    "Paper Run gave us a fresh way to reconnect with customers we thought we'd lost. The results speak for themselves, and we’re thrilled with the impact."

    Mitch Minton

    Founder, Presscription Juices

    "I love that Paper Run allows us to measure the incremental impact of adding Direct Mail through holdout tests. This one flow is going to allows us to increase our CAC thresholds significantly."

    Hugh Hamilton-Green

    Co-Founder, ELEAT

    "Implementing these automated flows with Paper Run has transformed our customer re-engagement strategy. We’ve reconnected with customers in a meaningful way, boosting loyalty and driving revenue effortlessly."

    Neil Marrakchi

    Co-Founder, Reformed

    "We’re always looking for ways to create a more considered customer journey. We met Paper Run, got set up, and launched in 3 days. It was extremely simple and the results are awesome."

    Charlie Wilson-Vaughan

    Co-founder, EXALT

    "Paper Run’s approach to the direct mail channel is a perfect fit for EXALT. Their integration with Klaviyo ensures that direct mail complements our email and SMS strategies seamlessly."

    Kahlee-Rose Innes

    Digital Marketing Executive, Minor Figures

    “Collaborating with Paper Run was like adding the perfect shot of espresso to our strategy. The results are exceeding our expectations."

    Matthew Kelly

    Founder, Spacegoods

    "The Paper Run team took care of the entire setup for us and the results have been great. It's an absolute no brainer for DTC brands."

    Mark Collis

    CEO, Skout Organic

    “Paper Run is the perfect complement to our Rivo loyalty program. The results are phenomenal."

    Harry Cooke

    Co-founder

    “It looks great, it feels like us, and the results are seriously strong. When something works this clearly, it is hard to ignore.”

    Elle Henley

    Retention Lead

    "We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

    Jade Moffatt

    CRM & Retention Manager

    “Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

    Anna Stephenson

    Head of CRM & Retention, DASH Water

    "We’re thrilled with how Paper Run is helping us reach our ‘unreachable’ customers. The results from our automated flows have been amazing."

    Sam Hodges

    Chief Growth Officer, UKLASH

    "Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

  • Sam Hodges

    Chief Growth Officer, UKLASH

    "Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

    Elle Henley

    Retention Lead

    "We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

    Jade Moffatt

    CRM & Retention Manager

    “Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

    Anna Stephenson

    Head of CRM & Retention, DASH Water

    "We’re thrilled with how Paper Run is helping us reach our ‘unreachable’ customers. The results from our automated flows have been amazing."

    Matthew Kelly

    Founder, Spacegoods

    "The Paper Run team took care of the entire setup for us and the results have been great. It's an absolute no brainer for DTC brands."

    Mark Collis

    CEO, Skout Organic

    “Paper Run is the perfect complement to our Rivo loyalty program. The results are phenomenal."

    Harry Cooke

    Co-founder

    “It looks great, it feels like us, and the results are seriously strong. When something works this clearly, it is hard to ignore.”

    Neil Marrakchi

    Co-Founder, Reformed

    "We’re always looking for ways to create a more considered customer journey. We met Paper Run, got set up, and launched in 3 days. It was extremely simple and the results are awesome."

    Charlie Wilson-Vaughan

    Co-founder, EXALT

    "Paper Run’s approach to the direct mail channel is a perfect fit for EXALT. Their integration with Klaviyo ensures that direct mail complements our email and SMS strategies seamlessly."

    Kahlee-Rose Innes

    Digital Marketing Executive, Minor Figures

    “Collaborating with Paper Run was like adding the perfect shot of espresso to our strategy. The results are exceeding our expectations."

    Bethan Wallace Higson

    Founder & CEO, Mother Root

    "The results through Paper Run's Direct Mail flows have been fantastic. It shows that sometimes a physical, thoughtful touch can make all the difference."

    Sonny Drinkwater

    Co-Founder, WellEasy

    "Paper Run absolutely nailed it. Our direct mail flows were easy to set up, and allow us to reconnect with our customers in a personal and impactful way."

    David Webb

    Head of Brand & Marketing, Rave Coffee

    "The Paper Run team and their product made it a breeze to set up and automate these profitable direct mail flows. The results have been outstanding!"

    Sunna Van Kampen

    Founder & CEO, Tonic

    "Paper Run gave us a fresh way to reconnect with customers we thought we'd lost. The results speak for themselves, and we’re thrilled with the impact."

    Mitch Minton

    Founder, Presscription Juices

    "I love that Paper Run allows us to measure the incremental impact of adding Direct Mail through holdout tests. This one flow is going to allows us to increase our CAC thresholds significantly."

    Hugh Hamilton-Green

    Co-Founder, ELEAT

    "Implementing these automated flows with Paper Run has transformed our customer re-engagement strategy. We’ve reconnected with customers in a meaningful way, boosting loyalty and driving revenue effortlessly."

    Caroline Hume

    Retention & CRM Manager, Fresh Fitness Food

    "We explored other direct mail options which required a lot of manual work and questionable attribution methods. We've been extremely happy with the support from the Paper Run team."

    Fadi Shuman

    Co-Founder, HUX

    "With Paper Run we achieved significant conversion rates, continuously refining our strategy for outstanding results, all while generating revenue effortlessly in the background."

    Jakub Borowiecki

    CRM Manager, Encha (SellerX)

    "PaperRun's exceptional responsiveness demonstrated the untapped potential of direct mail in our strategy."

    Michael Chernow

    Founder, Kreatures of Habit

    "We believed in the Paper Run team and made the bet, glad we did, I've been blown away with the success of these automated flows."

    Austin Holdsworth

    Head of Growth Marketing, Gratsi

    "Yocto's segmentation and Paper Run's execution has proven an epic combo. This has unlocked a channel that is delivering massive incremental profits, all on auto-pilot."

    Marie-Lorraine

    Head of Marketing, Rococo Chocolates

    "We’re thrilled with how the Paper Run flows are bringing lapsed customers back to us, especially those who had gone quiet online.

    Drogo Montagu

    Chef & Founder

    “Paper Run is amazing. They took care of everything. Direct mail is now a high-performing and fully automated channel."

    Mendy Ganz

    Director of E-commerce, David’s Cookies

    "Paper Run’s team is an absolute joy to work with, they know what’s up in the space, and the results speak for themselves. We’re big fans."

    James Digva

    Co Founder

    "Paper Run is helping us rescue abandoned checkouts we used to write off. It was effortless to set up, and now it's winning back customers on autopilot."

    Alex Sowter

    Head of Growth, DELLI

    "Working with Paper Run allows us to reconnect with our customers in a fun and memorable way. It's great to see so many of them coming back to discover food creators they love."

Elle Henley

Retention Lead

"We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

Jade Moffatt

CRM & Retention Manager

“Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

Anna Stephenson

Head of CRM & Retention, DASH Water

"We’re thrilled with how Paper Run is helping us reach our ‘unreachable’ customers. The results from our automated flows have been amazing."

Austin Holdsworth

Head of Growth Marketing, Gratsi

"Yocto's segmentation and Paper Run's execution has proven an epic combo. This has unlocked a channel that is delivering massive incremental profits, all on auto-pilot."

Matthew Kelly

Founder, Spacegoods

"The Paper Run team took care of the entire setup for us and the results have been great. It's an absolute no brainer for DTC brands."

Mark Collis

CEO, Skout Organic

“Paper Run is the perfect complement to our Rivo loyalty program. The results are phenomenal."

Marie-Lorraine

Head of Marketing, Rococo Chocolates

"We’re thrilled with how the Paper Run flows are bringing lapsed customers back to us, especially those who had gone quiet online.

Harry Cooke

Co-founder

“It looks great, it feels like us, and the results are seriously strong. When something works this clearly, it is hard to ignore.”

Drogo Montagu

Chef & Founder

“Paper Run is amazing. They took care of everything. Direct mail is now a high-performing and fully automated channel."

Mendy Ganz

Director of E-commerce, David’s Cookies

"Paper Run’s team is an absolute joy to work with, they know what’s up in the space, and the results speak for themselves. We’re big fans."

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Book

A PAPER RUN demo

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

May 2026
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Frequently Asked Questions

Got questions? Here some answers. Or book a call with the Paper Run team to learn how our Product & Service will work for your brand.

Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 
Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 

Copyright © 2026. All rights Reserved.

Copyright © 2026. All rights Reserved.