Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

7.7x

ROAS

6.3%

Conversion Rate

Direct

Direct

Mail

Mail

FOR

FOR

Home Goods

Home Goods

Brands

Brands

Built for

and

60-day risk free trial

7.7x

7.7x

ROAS

ROAS

6.3%

6.3%

Conversion Rate

Conversion Rate

Hand delivering results for the worlds best

Home Goods

brands

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

Even the best email and SMS strategies miss customers. Paper Run extends your reach and gets their attention with physical mail.

Even the best email and SMS strategies miss customers. Paper Run extends your reach and gets their attention with physical mail.

you need a channel that Delivers

you need a channel that Delivers

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Winback Churned Customers

"Implementing Paper Run has been one of the most impactful decisions we've made at The Pod Company. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

Recover Abandoned Carts

"Being able to A/B test a channel is a performance marketing dream. Paper Runs's A/B testing feature has given us a way to measure the pure incrementality of the direct mail channel and the results are incredible."

Boost Loyalty and Retention

"Paper Run has allowed us to launch an entirely new and profitable channel with very little effort. The team has been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

Upsell New Customers

"Paper Run has been a simple yet incredibly powerful addition to Doctor Aromas' marketing stack. The team handled everything for us, and our automated flows have generated amazing results with customers we couldn’t otherwise reach."

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automated direct mail flows for

automated direct mail flows for

automated direct mail flows for

Home Goods

Home Goods

Brands

Brands

Built for

Built for

Built for

and

and

and

Winback Churned Customers

"Implementing Paper Run has been one of the most impactful decisions we've made at The Pod Company. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

Winback Churned Customers

"Implementing Paper Run has been one of the most impactful decisions we've made at The Pod Company. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

Recover Abandoned Carts

"Being able to A/B test a channel is a performance marketing dream. Paper Runs's A/B testing feature has given us a way to measure the pure incrementality of the direct mail channel and the results are incredible."

Recover Abandoned Carts

"Being able to A/B test a channel is a performance marketing dream. Paper Runs's A/B testing feature has given us a way to measure the pure incrementality of the direct mail channel and the results are incredible."

Boost Loyalty and Retention

"Paper Run has allowed us to launch an entirely new and profitable channel with very little effort. The team has been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

Boost Loyalty and Retention

"Paper Run has allowed us to launch an entirely new and profitable channel with very little effort. The team has been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

Upsell New Customers

"Paper Run has been a simple yet incredibly powerful addition to Doctor Aromas' marketing stack. The team handled everything for us, and our automated flows have generated amazing results with customers we couldn’t otherwise reach."

Upsell New Customers

"Paper Run has been a simple yet incredibly powerful addition to Doctor Aromas' marketing stack. The team handled everything for us, and our automated flows have generated amazing results with customers we couldn’t otherwise reach."

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

We make our fees fully refundable during your 60 day trial to give you time to make sure you're happy with Paper Run.

HEAR WHAT

HEAR WHAT

HEAR WHAT

Home Goods

Home Goods

Home Goods

BRANDS HAVE TO SAY

BRANDS HAVE TO SAY

BRANDS HAVE TO SAY

Hear what Paper Run customers are saying.

  • Rob Abrahams

    Founder, CEO, COAT

    "Paper Run's A/B testing feature has given us a way to measure the pure incrementally of the direct mail channel and the results are incredible."

    Abi Neale

    Co-founder

    "It feels like a natural extension of our brand. The flow is thoughtful, it reaches the right customers at the right time, and the performance has genuinely impressed us."

    Ben Taylor

    CEO, The Pod Company

    "Implementing Paper Run has been one of the most impactful decisions we've. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

    Havana Caso-Dosembet

    Senior Marketing Manager

    "Paper Run has been an awesome partner—hands-on from day one in getting us set up on the platform. Their team is responsive, collaborative, and feels like a true extension of ours.”

    Christopher Hawes

    Founder & CEO, Atlas Records

    "What's more old school than records? Direct mail. There's no better fit than Atlas and Paper Run; back to the future. Digital is overrated. Go try analog, you won't regret it"

    Juanjo Zembo

    Marketing & E-commerce manager, Doctor Aromas

    "Paper Run's team have handled everything for us, and our automated flows have generated amazing results with customers we couldn’t otherwise reach."

    Sam Beecham

    CEO, Co-founder

    "The flows we’re running through Paper Run are performing incredibly well and are a perfect complement to how ripple⁺ builds its community."

    Armna Sarwar

    CRM Lead

    "Grind had tried Direct Mail previously and were not impressed with the process or results. Paper Run is different. It's effortless for us and the results are incredible".

    George Graham

    Co-Founder and CEO, Wolf & Badger

    "Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

    Olly Hudson

    Chief Marketing Officer, The Essence Vault

    "Paper Run's team have handled everything for us and we're now seeing some of the best returns of any of our paid spend. Paper Run is the new 'must have' for DTC brands."

    Emily Powers

    Director of Customer and Retention, Snif

    "Paper Run's team have been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

    Michael Saba

    CEO and Founder, Alt Fragrances

    "Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

  • Emily Powers

    Director of Customer and Retention, Snif

    "Paper Run's team have been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

    Michael Saba

    CEO and Founder, Alt Fragrances

    "Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

    George Graham

    Co-Founder and CEO, Wolf & Badger

    "Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

    Olly Hudson

    Chief Marketing Officer, The Essence Vault

    "Paper Run's team have handled everything for us and we're now seeing some of the best returns of any of our paid spend. Paper Run is the new 'must have' for DTC brands."

    Armna Sarwar

    CRM Lead

    "Grind had tried Direct Mail previously and were not impressed with the process or results. Paper Run is different. It's effortless for us and the results are incredible".

    Juanjo Zembo

    Marketing & E-commerce manager, Doctor Aromas

    "Paper Run's team have handled everything for us, and our automated flows have generated amazing results with customers we couldn’t otherwise reach."

    Sam Beecham

    CEO, Co-founder

    "The flows we’re running through Paper Run are performing incredibly well and are a perfect complement to how ripple⁺ builds its community."

    Ben Taylor

    CEO, The Pod Company

    "Implementing Paper Run has been one of the most impactful decisions we've. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

    Havana Caso-Dosembet

    Senior Marketing Manager

    "Paper Run has been an awesome partner—hands-on from day one in getting us set up on the platform. Their team is responsive, collaborative, and feels like a true extension of ours.”

    Christopher Hawes

    Founder & CEO, Atlas Records

    "What's more old school than records? Direct mail. There's no better fit than Atlas and Paper Run; back to the future. Digital is overrated. Go try analog, you won't regret it"

    Rob Abrahams

    Founder, CEO, COAT

    "Paper Run's A/B testing feature has given us a way to measure the pure incrementally of the direct mail channel and the results are incredible."

    Abi Neale

    Co-founder

    "It feels like a natural extension of our brand. The flow is thoughtful, it reaches the right customers at the right time, and the performance has genuinely impressed us."

Armna Sarwar

CRM Lead

"Grind had tried Direct Mail previously and were not impressed with the process or results. Paper Run is different. It's effortless for us and the results are incredible".

Ben Taylor

CEO, The Pod Company

"Implementing Paper Run has been one of the most impactful decisions we've. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

Emily Powers

Director of Customer and Retention, Snif

"Paper Run's team have been great to work with, and we're loving exploring all the ways we can use direct mail to engage with our community."

Michael Saba

CEO and Founder, Alt Fragrances

"Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

Havana Caso-Dosembet

Senior Marketing Manager

"Paper Run has been an awesome partner—hands-on from day one in getting us set up on the platform. Their team is responsive, collaborative, and feels like a true extension of ours.”

George Graham

Co-Founder and CEO, Wolf & Badger

"Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

Christopher Hawes

Founder & CEO, Atlas Records

"What's more old school than records? Direct mail. There's no better fit than Atlas and Paper Run; back to the future. Digital is overrated. Go try analog, you won't regret it"

Olly Hudson

Chief Marketing Officer, The Essence Vault

"Paper Run's team have handled everything for us and we're now seeing some of the best returns of any of our paid spend. Paper Run is the new 'must have' for DTC brands."

Juanjo Zembo

Marketing & E-commerce manager, Doctor Aromas

"Paper Run's team have handled everything for us, and our automated flows have generated amazing results with customers we couldn’t otherwise reach."

Sam Beecham

CEO, Co-founder

"The flows we’re running through Paper Run are performing incredibly well and are a perfect complement to how ripple⁺ builds its community."

Connect a CMS List to "CMS Items" in the right panel

Book

A PAPER RUN demo

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

May 2026
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Frequently Asked Questions

Got questions? Here some answers. Or book a call with the Paper Run team to learn how our Product & Service will work for your brand.

Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 
Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 

Copyright © 2026. All rights Reserved.

Copyright © 2026. All rights Reserved.