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Who are Chill House?
Chillhouse is the women-owned nail care brand that turned press-on nails into a lifestyle. Born out of a beloved New York City spa, they've grown into one of the most recognisable names in nail care with 60+ designs, a fiercely loyal community, and a spot on Oprah's Favorite Things.
Chillhouse works with FAV Solution, a world-class Shopify agency with inside experience at leading fashion and luxury brands.Their team reads ecommerce data like operators, not analysts. FAV audits their brands twice: a deep dive at kickoff, then quarterly across Shopify, GA4, Klaviyo, Google Search Console, and Google Merchant Center.
They're also constantly monitoring the market for tools and tactics that could move the needle. No cookie-cutter playbooks, just the right tool, at the right time, for the right brand. Which is exactly how the Paper Run and Chillhouse pilot kicked off.
Chill Vibes, Cold Leads
FAV's audit surfaced something worth paying attention to: a portion of Chillhouse's abandoned cart and checkout segments weren’t engaging with digital channels at all. No email opens. No SMS clicks. No activity on the site. The flows were running, but it was clear: they weren't reaching everyone they needed to.
It wasn't a product problem. It was a leak in the funnel.
They saw results Paper Run was getting with beauty brands like Glaize, Tata Harper, and Snif and direct mail would be an effective channel to target these dormant cohorts.
Press Send on Press-Ons
FAV Solution brought Paper Run in as the right tool for the moment. Together, all three teams: Chillhouse, FAV Solution, and Paper Run - ran a two-month pilot targeting abandoned cart and abandoned checkout customers who showed zero engagement across digital channels. Using Paper Run's Klaviyo and Shopify integrations, beautifully branded postcards were triggered automatically to land directly in their mailboxes.
Results with no Chill
Across both flows, the numbers were a clear win. Chillhouse hit a 6.95% CVR and 6.1X ROAS . Customers who had gone dark on every digital channel were converting through the mailbox, and Direct Mail quickly became one of their strongest-performing channels.
There’s a compound effect here for a brand like Chillhouse: collections drop regularly and repeat purchase rates are high: every recovered cart is an opportunity to get a shopper for life.
“FAV Solution recommended Paper Run and we were excited to see how it performed as we've not tried Direct Mail before. The results are amazing and there are so many more use cases for the channel”
Head of Growth, Chillhouse
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