Unreachable Abandoned Site / Product Views
60-day risk free trial
Who Is Decked?
Decked builds modular truck bed storage systems, drawer units and organizers engineered to turn a pickup bed into genuinely usable, weatherproof storage for the gear a tradesperson or serious outdoor user can't afford to lose or damage. Every system is built to fit a specific truck model, trading generic one-size-fits-all storage for something closer to a built-in solution.
That same precision shows up in how Decked approaches its marketing. Customers who seriously consider a Decked system tend to visit the site repeatedly before buying, researching fit and features for their exact vehicle, which makes that research phase a high-intent moment worth getting right rather than leaving to a single, untested approach.
High Intent, Gone Quiet
Shoppers who'd visited the Decked site multiple times and viewed a product were showing real purchase intent, researching a considered, higher-cost purchase rather than browsing idly. But once those shoppers stopped opening email, that intent became invisible to every digital channel built to bring them back, leaving genuine demand with nowhere left to go.
The harder question wasn't just whether a physical mailer could reach these unreachable browsers. It was whether it would generate real incremental revenue.
Testing The Creative, Not Just The Channel
Rather than launching incrementality testing single maile, Paper Run ran two competing creative variants against this unreachable product-view audience, each measured against its own 50% holdout group. That structure answered two questions at once: did the channel generate real incremental revenue and which creative was most effective in doing so.
The test was decisive. One creative show no impact against control group, while the other delivered a clear, statistically confident win.
A Genuinely Incremental Win
Measured against a true holdout, the winning creative delivered a 17.6X incremental ROAS and +46.4% increase in conversions, a result proven through rigorous testing rather than assumed from a single campaign.
For a brand selling a considered, model-specific purchase, that level of proof matters. The now "automated flow" continues reaching high-intent, unreachable browsers with the exact creative shown to convert, built on evidence rather than a best guess.
"Running the A/B creative test alongside a true holdout allowed us to determine which creative was driving the most incremental revenue and then scale that approach. I love our ability to test and scale the Direct Mail channel so accurately & easily with Paper Run."
Senior Performance Marketing Manager
Book
Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.
More amazing stories
Read more about how rockstar brands are converting customers who don't open their emails.
