Abandoned Checkout
16%
60-day risk free trial
Who Is Hunter & Gather?
Hunter & Gather makes ancestrally inspired food for people who want to eat the way their bodies were actually built for: collagen, bone broth, grass-fed protein, mayonnaise and sauces made from whole-food ingredients with nothing ultra-processed hiding inside. The brand is B Corp certified and has built a base of over 354,000 customers on the strength of that positioning, backed by a Director of Functional Nutrition and a genuine content ecosystem of recipes and research rather than empty wellness claims.
The customer is deliberate: someone following keto, paleo, carnivore or clean-eating principles who reads labels before they buy. That kind of shopper does not add things to a cart by accident, which makes an abandoned checkout less like a lost impulse buy and more like a customer who was seconds from committing and didn't.
Gone to Ground
A checkout abandoned this close to completion is rarely a change of heart. More often it's a browser tab buried under ten others, a call that comes in at the wrong moment, or simply a plan to finish later that never quite happens. For considered, ingredient-led products like Hunter & Gather's, that near-miss is expensive precisely because the customer had already done the convincing themselves.
Email retargeting can chase that abandoned checkout, but it is chasing it through the same channel the customer was already distracted away from. Once the tab closes and the reminder email lands in a crowded inbox, the brand is competing for attention it has already, briefly, lost.
Tracking Them Down
Paper Run runs an automated direct mail flow triggered directly off abandoned checkout events, sending a physical piece to the customer within days of the checkout being left unfinished. Rather than trying to win back the same tab or inbox, the mailer shows up somewhere with no competing notifications at all.
The flow is tested against a holdout group throughout, so every result is measured against customers who received no mailer at all. That structure lets Hunter & Gather attribute the lift specifically to the mail programme, running automatically and continuously alongside its existing checkout recovery emails.
Bringing Home the Catch
Measured against the holdout, the flow is driving a 5X incremental ROAS and a 16% uplift in conversion versus the control group, numbers that reflect genuinely new revenue rather than checkouts the brand would have recovered anyway through other channels. For a brand with a range as wide as Hunter & Gather's, spanning collagen, broth, protein and pantry staples, a customer who completes this order rarely stops at the one product that almost got left behind, they tend to build a whole routine around the brand instead.
That holdout-tested lift is what makes the channel worth running permanently rather than testing once and moving on: a reliable way for Hunter & Gather to bring home the checkouts that almost got away.
"Paper Run doesn't just recover carts, it recovers incremental revenue we'd otherwise have written off. And it's totally automated."
Marketing Manager, Hunter & Gather
Book
Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.
More amazing stories
Read more about how rockstar brands are converting customers who don't open their emails.
