Abandoned Checkout
16%
60-day risk free trial
Who Is Hunter & Gather?
Hunter & Gather is an evidence-backed functional wellness brand creating natural supplements, such as collagen, and nutrient-rich foods that help people eat, feel and look better. From the finest collagen and protein to electrolytes, bone broth and whole-food staples, everything is built around simple, minimally processed nutrition that fits naturally into everyday life.
The customer is deliberate: someone who wants to feel their best without making wellness their whole life. They value quality, evidence and natural ingredients, and choose products they can trust to support their health for the long term. That kind of shopper does not add things to a cart by accident, which makes an abandoned checkout less like a lost impulse buy and more like a customer who was seconds from committing and didn't.
Recovering Abandoned Checkouts
A checkout abandoned this close to completion is rarely a change of heart. More often it's a browser tab buried under ten others, a call that comes in at the wrong moment, or simply a plan to finish later that never quite happens. For considered, ingredient-led products like Hunter & Gather's, that near-miss is expensive precisely because the customer had already done the convincing themselves.
Email retargeting can chase that abandoned checkout, but it is chasing it through the same channel the customer was already distracted away from. Once the tab closes and the reminder email lands in a crowded inbox, the brand is competing for attention it has already, briefly, lost.
Reaching Beyond the Inbox
Paper Run runs an automated direct mail flow triggered directly off abandoned checkout events, sending a physical piece to the customer within days of the checkout being left unfinished. Rather than trying to win back the same tab or inbox, the mailer shows up somewhere with no competing notifications at all.
The flow is tested against a holdout group throughout, so every result is measured against customers who received no mailer at all. That structure lets Hunter & Gather attribute the lift specifically to the mail programme, running automatically and continuously alongside its existing checkout recovery emails.
A Measurable Lift
Measured against the holdout, the flow is driving a 5X incremental ROAS and a 16% uplift in conversion versus the control group, numbers that reflect genuinely new revenue rather than checkouts the brand would have recovered anyway through other channels. For a brand with a range as wide as Hunter & Gather's, spanning collagen, broth, protein and pantry staples, a customer who completes this order rarely stops at the one product that almost got left behind, they tend to build a whole routine around the brand instead.
That holdout-tested lift is what makes the channel worth running permanently rather than testing once and moving on: a reliable way for Hunter & Gather to bring home the checkouts that almost got away.
"Paper Run doesn't just recover carts, it recovers incremental revenue we'd otherwise have written off. And it's totally automated."
Marketing Manager, Hunter & Gather
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