Who is JOYMODE?
JOYMODE is rewriting the rules of men's health.
Founded by Shane Webster in 2020, the brand exists as a direct response to an industry full of questionable ingredients and even more questionable marketing. JOYMODE makes all-natural, scientifically backed products built around ingredients that actually move the needle. The pitch is simple, direct, and unapologetic: a legitimate alternative to prescription ED medications and mystery gym supplements, without the side effects or the awkward pharmacy run.
JOYMODE sells the modern standard for performance. One grounded in credibility, and built for customers who expect better.
Performance issues
JOYMODE is doing everything right. Strong email list, SMS in the mix, retargeting running in the background. But every brand hits a point where the digital playbook stops compounding. For JOYMODE, that plateau showed up in a specific cohort: customers who came close to buying, dropped off, and went completely dark. No email opens, no SMS clicks, no site activity. Digital had nothing left to give with this group.
The question wasn't whether JOYMODE's product could convert them. It was whether any message could reach them at all.
The right touch
To re-engage these lost leads, JOYMODE launched an abandoned checkout flow with Paper Run. Integrated with Klaviyo, the flow identifies customers who abandoned their checkout and have gone completely dark on email and SMS, and automatically prints and ships a discreet self-mailer every day. The mailer arrives sealed, with no branding visible on the outside and nothing to betray its contents until the customer chooses to open it. For a product category where privacy matters, that discretion is part of the message.
Inside, each piece is built around what makes JOYMODE different: the science, the ingredients, the results. For a product that asks for a degree of trust before purchase, the physical format gives that message the space it needs to land. Because the flow runs continuously, the right customers are reached at the right time, without any manual input.
Results that stand up
13.3
13.6%
JOYMODE's abandoned checkout flow is delivering a 13.3x ROAS and a conversion rate of 13.6%. From a segment that had gone completely silent across every digital channel, those are numbers worth putting on the board.
The results confirm what JOYMODE already knew: the product sells itself when the message gets through. Paper Run makes sure it does.
Founder
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