WHO IS LEDBURY?
Ledbury was founded in Richmond, Virginia in 2009 by Paul Watson and Paul Trible, two friends who believed that well-made, beautifully designed shirts should not require a flight to London or a bespoke tailor's waiting list. What started with shirts has grown into a full collection of refined menswear, from trousers and outerwear to accessories, all made with the same attention to fabric, fit, and finish that defines the brand.
Ledbury's customers are not chasing trends. They are building wardrobes, and Ledbury has spent over fifteen years earning the trust of men who know the difference between something that looks good and something that is actually made well.
When Craft Alone Cannot Close the Distance
Ledbury's customers are discerning by nature. They research before they buy, they notice quality, and they do not respond well to noise. But even a brand with Ledbury's reputation faces a universal challenge: a portion of its customer base had quietly drifted, going unresponsive across email and every other channel in the mix. Not because they had lost interest in the product, but because life moves on and attention is finite.
For a brand built on craft and considered communication, the answer was never to shout louder. The opportunity was to find a channel that matched the quality of the product itself and reach lapsed customers in a way that felt as intentional as the garments they had purchased.
Delivered With Intention
Ledbury launched a churned customer winback flow with Paper Run, targeting customers who had purchased once and become completely unreachable on digital channels. The flow automatically identifies qualifying customers, and prints and ships personalized postcards every day, with no manual input required.
The precise timing and fresh seasonal creative continues to drive results. For a brand where visual presentation does the selling, the physical format gave Ledbury's product the visual stage it deserved. Physical, personal, and impossible to swipe away.
Results Cut From a Different Cloth
16.6X
3.4%
The results speak for themselves. Ledbury's winback flow is generating a 16.6x ROAS and converting at 3.41% from customers who had gone completely dark on digital.
Paper Run flows continue to print and ship daily, recovering churned customers as the segment grows. For Ledbury, the numbers confirmed what the brand already knew: the product brings people back when the message gets through.
Co-Founder
More CASE STUDIES
Read more about how the world's best DTC brands are converting customers who don't open their emails.
