Cart Recovery
14%
60-day risk free trial
Who Is Nip + Fab?
Nip + Fab has built one of the UK's most recognisable skincare brands on a simple premise: put the actives front and centre. Percentages of retinol, vitamin C, peptides and ceramides sit right on the label, turning a crowded category into a straightforward choice for anyone who wants results without a science degree to decode them. The range spans moisturisers, serums, oils and targeted treatment kits, all built around the same clinically-backed formulations that earn the brand over 30,000 five-star reviews.
The customer base is loyal and specific: women 30 and over, many navigating perimenopause or menopause, looking for products that address real skin concerns rather than trend-chasing ones. Nip + Fab meets them with a tone that is confident but never clinical, pairing scientific credibility with the kind of relatable honesty that makes a routine feel achievable on a busy schedule. It is a brand built for repeat purchase, which makes every abandoned basket a missed relationship, not just a missed sale.
The Basket Case
A customer who fills a basket has already done the hard part. They pick their actives, build their routine, and reach the final click. Digital checkout reminders, whether email or on-site, compete for attention in an environment built for skimming, and for a considered purchase like an active-ingredient skincare stack, that moment of hesitation is often where the sale quietly disappears.
For Nip + Fab, the customers most likely to abandon are not disengaged: they are deliberating. A serum with a double-digit vitamin C percentage is not an impulse add, and a crowded inbox is a poor place to close that kind of decision. The brand needs a way to reach that hesitating customer somewhere with more presence and less competition, without leaning on yet another digital nudge that looks like all the others already ignored.
Special Delivery
Paper Run builds an automated direct mail flow triggered directly off abandoned cart events, putting a physical piece in the customer's hands within days of them leaving checkout. Rather than competing with a crowded inbox, the mailer arrives as a considered, tactile follow-up: the kind of format that gets opened and kept on a counter, not swiped away.
The flow runs fully automated against Nip + Fab's cart abandonment data, with a holdout group maintained throughout so every uplift is measured against customers who receive no mailer at all. That structure lets the results speak for actual incremental impact, not assumed lift, and gives the brand a clean, repeatable channel sitting quietly behind its existing checkout recovery emails rather than replacing them.
First-Class Results
Measured against the holdout group, the automated mailer is driving a 3.6X incremental ROAS and lifting cart recovery by 14%, numbers that reflect genuinely new revenue rather than sales the brand would have recaptured anyway. For a brand with Nip + Fab's repeat-purchase profile, a recovered cart rarely ends there: a customer who completes their first active-ingredient purchase becomes a candidate for the next serum, the next kit, the next reason to come back.
That compounding effect is what makes the channel worth keeping switched on. Proven against a holdout, the flow runs quietly in the background, recovering baskets Nip + Fab would otherwise have written off, and building the kind of loyal, repeat customer base the brand has spent years earning.
"Paper Run's direct mail flow reaches customers our emails simply can't cut through to anymore."
Marketing Director, Nip + Fab
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