Who are Remi Cachet
Remi Cachet is one of the UK's fastest-growing premium hair extension brands, founded by professionals, for professionals. The company crafts 100% ethically sourced human hair extensions across fourteen application methods, sixty-plus colours, and lengths from ten to thirty inches, supplying salons and stylists who refuse to compromise on quality. The brand is a Commercial Creative Partner to the Fellowship of British Hairdressing and recently joined the British Beauty Council as a Patron.
The business runs a dual-channel model. Remi Cachet serves the trade through professional accounts, education, and exclusive product access, while sister brand Additional Lengths delivers direct to consumers. Both sides sit on a single mission: make premium extensions the professional standard. The customer base spans independent stylists, multi-site salons, and end consumers who want salon-grade product at home.
When the Browser Goes Quiet
Hair extensions is a high-consideration, high-value category. A stylist or consumer typically browses the catalogue three or four times before committing, weighing application methods, colour matches, and length combinations. That research window is where most revenue is won or lost, and where the largest recovery opportunity hides.
Browse abandonment is the costliest moment in the funnel. A visitor lands, scrolls, and leaves without an email signal or a purchase. Standard recovery tactics rely on the inbox, but the hardest segment to win back is the one that browsed, abandoned, then went dark across every digital channel. No opens. No site returns. No way in. That cohort represents a meaningful slice of monthly traffic and was effectively invisible to the marketing stack.
Extension of the Customer Journey
Paper Run built an Abandoned Browse flow that activates only when a visitor has gone silent. The trigger fires after a browse session ends without conversion, then waits for the digital channels to do their work. If the visitor doesn't open the follow-up email sequence and doesn't return to the site within a defined window, Paper Run sends a personalised physical postcard featuring the products they were viewing, posted directly to their door.
The mailer cuts through where pixels cannot. It lands in a quieter channel, sidesteps the inbox altogether, and reaches the visitor in a moment of undivided attention. The flow runs continuously against a randomised holdout, with treatment and control matched on browse depth and product affinity, giving Remi Cachet a clean read on true incremental impact rather than last-click attribution.
Additional Length of Lifetime Value
16X
12.2%
The Abandoned Browse flow is delivering a 16X incremental ROAS, measured against a 50% holdout group. This means every pound spent on direct mail recovery returns sixteen pounds in revenue that would not have come back through digital channels alone. The win comes from precision: the flow targets the highest-intent, lowest-reachable segment, where the cost of doing nothing is highest.
The compounding logic strengthens the case further. Hair extensions buyers are repeat purchasers by design. Stylists reorder for clients. End consumers refresh applications every six to twelve weeks. A recovered first conversion is rarely a one-off, which means the 16X measured at point of sale understates the lifetime impact. Paper Run gives Remi Cachet a recovery channel that gets stronger the longer it runs.
Marketing Director, Remi Cachet & Additional Lengths
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